Opening Midwest Legends is more than just a business venture, it’s the realization of a lifelong dream. Cheerleading has shaped who I am, and I’ve always felt a deep calling to share that passion with the next generation of athletes.

Three years ago, I lost my mom, my biggest supporter and the one who constantly encouraged me to take this leap. This gym is, in many ways, a tribute to her. From the moment she believed I could do this, to the choice of purple woven throughout the gym in her honor, her influence is at the heart of everything I’m building.

As a coach and a parent, it means everything to me to share this journey with my own daughters and to grow alongside them in the sport that has given me so much. There is nothing more rewarding than watching an athlete’s confidence grow, seeing that “light bulb” moment when a skill finally clicks, or celebrating the hard-earned victories they’ve worked tirelessly for.

My goal is to create more than just a gym. I want to build a place where athletes feel inspired, supported, and excited every time they walk through the doors, a place that brings a new, elevated all-star cheer experience to Rochester and the surrounding communities.

Brittany Coshenet
Owner of Midwest Legends LLC